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Creative and Strategic Digital Marketing
The Joy of Giving: The Benefits of Special Offers

The Joy of Giving: The Benefits of Special Offers

Is it better to give than to receive? It may be surprising, but for brands, it certainly can be. Giving vouchers to your customers can be an incredible incentive…

admin February 4, 2019
Dry January: How Brands Can Deal With Being Shut Out

Dry January: How Brands Can Deal With Being Shut Out

January! One of the three designated months for time-based social media campaigns. The others, of course, being October (Stoptober) and November (Movember). March…

admin January 9, 2019
Kayak For Blackthorn Final Fundraising Results

Kayak For Blackthorn Final Fundraising Results

Sometimes the path to success can take unexpected routes. On this occasion, the successful creation of the beautiful physic garden at The Blackthorn Trust took…

admin October 30, 2018
Bon Voyage Susie Chassagne: Kayak for Blackthorn Update

Bon Voyage Susie Chassagne: Kayak for Blackthorn Update

Agencies typically don’t like having to say goodbye to clients but in this case we couldn’t be happier. It’s not because we don’t like her, but because…

admin July 26, 2018
Social Media Strategy for Instagram Models

Social Media Strategy for Instagram Models

If you’ve been on Instagram for any length of time and found yourself plateauing at a few hundred followers, we feel your pain. It can be especially frustrating…

admin April 13, 2018
Cialdini’s Six Principles of Persuasion: Social Proof

Cialdini’s Six Principles of Persuasion: Social Proof

Social Proof - relax, just follow my lead For the next couple of weeks we’re going to be presenting a series of articles on Cialdini’s Six Principles of Persuasion…

admin February 14, 2018
LinkedIn Native Video: What It Means For Businesses

LinkedIn Native Video: What It Means For Businesses

Over the last couple of weeks, LinkedIn has been rolling out its native video feature, which allows users to record video directly from the LinkedIn app or upload…

admin September 14, 2017
How to Avoid The Pitfalls of Social Media Influencer Marketing

How to Avoid The Pitfalls of Social Media Influencer Marketing

Hey, remember Fyre Festival? Of course you don’t, that was like three months ago now. At least eighteen amusing social media catastrophes have happened since…

admin August 9, 2017
The What, Why And How Of Influencer Marketing

The What, Why And How Of Influencer Marketing

What is Influencer Marketing? Influencer marketing is truly one of the hottest topics in digital marketing today, with businesses and brands of all sizes looking…

admin August 8, 2017
How to not use emotion in social media storytelling

How to not use emotion in social media storytelling

Emotion is great! It doesn’t even need saying (and if you think it does, you may be trying to convince people that you’re not a robot). Add it to your advertising,…

admin July 10, 2017
Pleased To Meme You: How to Not Go Viral for the Wrong Reasons

Pleased To Meme You: How to Not Go Viral for the Wrong Reasons

What’s the easiest way to get a smile and share these days? Post the freshest memes, of course. Although a meme can be defined as a unit of culture which is…

admin July 6, 2017
The Rise Of Video On Social Media And How It Affects Your Business

The Rise Of Video On Social Media And How It Affects Your Business

If you have been on social media recently, then it would have been impossible for you to not notice that video is everywhere! Gone are the days when YouTube was…

admin June 12, 2017
5 Ways To Improve Your Social Media Videos

5 Ways To Improve Your Social Media Videos

The thought of making professional-looking video content for your social media platforms may be both exciting and daunting. Where do you start? How do you make…

admin May 30, 2017
How To - Instagram's New Location Stories Feature

How To - Instagram's New Location Stories Feature

How To Get Your Story To Appear In Instagram's New Location Stories Feature. Back in the summer of 2016, Instagram introduced its stories feature to the platform.…

admin May 26, 2017
Social Media and Social Interaction

Social Media and Social Interaction

Is social media degrading our ability to interact with each other on a face-to-face basis? Like most questions-as-headlines, the answer is almost certainly no.…

admin May 12, 2017
Using Storytelling To Connect With Audiences Emotionally

Using Storytelling To Connect With Audiences Emotionally

Storytelling As our very own social media shaman Danny put it, “storytelling is the gateway to human emotion” (as opposed to feline emotion, which, I am reliably…

admin April 4, 2017