Antoine et Lili, a French fashion boutique based in Canterbury, held a series of monthly speaking events in-store after hours. We provided social media marketing copy, images of the store and clothing for promotional purposes, as well as wrote a monthly newsletter to their regular customers to advertise the events.
Promote a series of speaking events held in-store at Antoine et Lili; encourage ticket sales and ultimately create new customers for the Canterbury store.
The events were promoted online and targeted to an intellectual and local audience that would be interested in the more historical and technical side of fashion on both Instagram and Facebook. Photography was used to illustrate these promotions. Current customers were targeted via a series of monthly email newsletters which featured information about the events held in store each month, as well as recapping the previous month’s events.
A photoshoot was held in store to create a bank of photos to use for all social media promotion. Exterior shots were taken to place the shop in the context of Canterbury, a university city, with connotations of education and learning. Model shots were also taken, as well as the interior of the shop, to promote it as a place of fashion.
The speaking events were well-attended successes; especially by loyal customers of Antoine et Lili. The events and promotion also raised the brand awareness of Antoine et Lili.
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