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Antoine & Lili: Winter 2018 Social Media Campaign

  • Date

    October 5, 2018

  • Client

    Antoine & Lili

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Intro

We planned a 12 days of Christmas marketing campaign for Antoine et Lili, a French fashion boutique based in Canterbury. We aimed to increase in-store spending, especially on smaller ‘gift’ items. We did a photoshoot featuring these items and provided copy for daily social media posts during the festive period.

Objective

Create a second photobank to use on social media throughout winter. Create a ‘12 days of Christmas’ style social media promotion to encourage customers to come in-store and buy Christmas gifts.

Strategy

Antoine et Lili posted every day for 12 days in the run-up to Christmas with a ‘fairytale’ theme of getting ready for a Christmas Eve ball. Each post featured one item which would make an ideal gift for Christmas and was selected for being seasonal and/or in a smaller price range for small gifts.

Creative

The winter photobank was created featuring lots of winter coats, hats and gloves for winter fashion. The copy emphasised the comfort, warmth and style of each of the items. Copy created for the ‘12 days of Christmas’ promotion evoked ideas of a Christmas, fairytale ball in keeping with Antoine et Lili’s high-end but dreamy and feminine brand.

Result

Good engagement on social media and increased buying of gifts in the run-up to Christmas, especially of the items featured.

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