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Kayak For Blackthorn: Charity Event Support

  • Date

    July 28, 2018

  • Client

    Kayak For Blackthorn

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Intro

Kayak for Blackthorn was a charity event to fund the creation of a therapeutic garden at the Blackthorn Trust. We provided many services for Kayak for Blackthorn, from website creation to video production and social media training in order to support the project until completion.

Objective

Help raise £10,000 for a therapeutic garden to be created for the users of the Blackthorn Trust and the general public. Promote the current sponsors of the charity event and encourage new ones.

Strategy

Promote and document the charity event through a dedicated Instagram account which links to sponsors and posts leading up to and during the event. Keep supporters informed throughout and include follow-up posts after the event to show the results. Train Susie, the kayaker, to be able to post to the Kayak for Blackthorn social media throughout. Create a dedicated website for Kayak for Blackthorn featuring a custom logo.

Creative

We created two separate videos to promote the Kayak for Blackthorn Project: firstly, a GoFundMe pitch video inviewing Susie and covering her reasons for undertaking the project and what it would mean for Blackthorn. We shot new footage and cut it together with existing footage of her training and personal journey to create the video. Secondly, an interview with the garden designer, Marian Boswall, to discuss her inspiration for the garden and what it will achieve. We also created a logo design (that incorporated the Blackthorn logo) to be used on all promotional materials.

Result

The project was successful and, in fact, raised more than the goal amount: a total of £11,539. The garden construction is well underway.

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Email: info@roffandco.com

Tel: +44 (0) 7534 363 202

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